- Digital marketing
- Real estate marketing, real estate marketing strategies , web real estate marketing
The real estate sector has faced the digital revolution with great momentum, reaping the benefits that digital channels can offer to those who work in this sector.
Real estate marketing is characterized by a great variety of types of interlocutors from real estate agencies wishing to promote their business, to builders who need to identify qualified buyers for their constructions and, finally, individuals looking for a house to buy. .
The benefits of real estate marketing
Real estate marketing is a particularly useful tool for real estate agencies who need to improve their positioning on search engines . Using the collaboration of an SEO consultant , it is possible to intercept one’s target and speak to him directly through the channels and the tone of voice that best suits him. Thanks to his experience, this professional figure will be able to guide you in building an online marketing tool that can allow you to increase the number of online customers.
To promote your business and attract new customers online, it is essential that the real estate site is also optimized for mobile and that the individual pages have an adequate speed for the needs of users. In addition, real estate agencies must ensure that the catalog of the promoted buildings and apartments are SEO optimized to improve their online ranking .
Once the technical aspects have been clarified, it is essential to dedicate oneself to increasing the awareness of the company (knowledge of your brand): to do this it is possible to use the drafting of SEO oriented contents and their publication both in a company magazine and on third party sites as long as they are authoritative . At the same time it is advisable to consider, thanks to the help of a digital marketing expert , the possibility of carrying out campaigns on Google Ads (formerly Adwords) that surgically intercept one’s target.
Furthermore, the importance of local positioning should not be underestimated , an activity in which real estate marketing can offer concrete and often immediate results. In fact, promoting a real estate agency in a range of action adjacent to the office or shop premises allows you to target your audience more effectively and optimize the investments made.
Real estate marketing for agencies
One of the great challenges of real estate marketing for agencies lies in the numerous interlocutors that these have three types of targets with very different needs and expectations: Those looking for a home : this first type of potential customers seeks reliability and safety in their real estate partner, a reality that know how to accompany them in choosing the house of their dreams without speculation or deception;
Those who want to sell a house : this category, although it has diametrically opposed needs to the previous one, usually looks for real estate agencies willing to evaluate their property and contribute to its sale with the best possible price;
Investors who wish to contribute to a real estate project : these are a rarer type of interlocutor to intercept, but particularly valuable.
Regardless of the specific audience you want to speak to, each real estate agency must make an effort to improve its online visibility and reputation : to do this, you can rely on an SEO consultant who will know how to provide the most appropriate suggestions based on the needs and ambitions of each. agency.
SEM Hybrid, a leading SEO tool for real estate marketing
SEM Hybrid is the solution designed by SEO Leader that combines – in a single solution – the SEM and SEO approach with the aim of improving the visibility of your site and increasing its profitability in a short time.
This is a visibility package that sees SEO at the service of Google Adwords : after a first phase of analysis (technical site survey and keyword research) an emotional landing page, marketing banners and numerous other tools are created. increase conversions on the site.
As SEO Leader Consultant and innovation manager I studied this solution for those who have tight budgets to use for this activity or want to get immediate results. With a minimum investment, I accompany you beyond the skepticism towards digital marketing and – in just 4 months – you can decide whether to continue with the business.
SEM Hybrid can offer good performances already with only € 300 per month , to which customizations can be added as needed.
If you want to learn more about SEM Hybrid and you are tired of not knowing how to find new customers online, you just need a pinch of trust and just 30 minutes: you will not regret it!
SEO Leader a partner for your online success
Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business
Do you want to receive qualified traffic from Google and increase visibility and conversions?
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