Digital strategy , or digital strategy , is a topic of increasing interest for companies of all sizes who decide to use the web to offer their services , place their products on the market and intercept new customers.
But what is digital strategy , exactly, and why is it increasingly important ? The term ” digital strategy ” is part of the broader concept of digital marketing and can be defined as the set of synergic and calibrated approaches and actions aimed at achieving specific objectives on the network .
These objectives can differ :
- Increase brand awareness
- Improve the brand reputation
- Increase brand awareness
- Make known a certain product or service
- Retain existing customers
- Acquire new leads
- Increase sales
In order to generate an adequate digital strategy , marketers will naturally have to know and be able to apply the different digital marketing services within a structured project, based on the deep knowledge of the brand, its vision and mission, its project needs and declined in the so -called digital operational plan .
Digital strategy: a synergistic and complete project for companies on the web
In practice, the digital strategy is the synergistic “project” intended for the web that essentially takes into account:
- Corporate identity and values
- Identifying factors of products and services
- Goals to be achieved
- Tools available to achieve these goals
Everything must naturally be guided by a logical sense and a synergistic approach that takes into consideration the infinite variables that are typical of any strategic marketing plan.
It will also be important not only to understand the objectives to be achieved , but also to ensure that they are real, concrete and above all verifiable (understood as measurable): for this reason the digital strategy can often start from an accurate market survey that will not only identify target reference and competitor, but also the market niche in which to place oneself.
The web marketing plan will be the next step, and can be interpreted as the translation of the digital strategy into concrete operational steps. These may include a very broad set of tools and approaches:
- Content Marketing
- Social Media Marketing
- Digital Advertising
- Email Marketing
And many more. More and more often, above all, the digital strategy becomes the starting point for complex and complete Inbound Marketing projects , which are based on the new way of communicating online through the attraction, seduction and loyalty of carefully selected users already in the phases initial activities, through well-defined methods .
Do you want to see an advanced digital strategy applied to your company, product or service? Get in touch with NAXA now !