Another type that can be recorded by staff and recruiting companies is “behind the scenes” or “life day” videos. This could be a video showing your company or a customer who wants to take a position. If you want to promote your company, candidates can nominate recruiters as brand ambassadors and talk about how this process works when you work with your company. ۔ You can also show videos about the benefits of working with a company and how you can help them.
Personal and recruitment companies, on the other hand, can create a video for their clients that checks “behind-the-scenes” information about the position’s “day to day” and how it works for the company.
Brand Awareness and Challenges
Companies can post videos to increase brand awareness! Is the fun you do for your company different, and is there something that sets you apart from your competitors? Sometimes the events you take in your office reflect the culture of your company. Or if you have a problem in your office, you want to pass it on to someone else. Chipotle was one of the first companies to attract talent as a virus. (5) The company posted a video showing an employee filling a lid in a dinnerware. This has led to the problem of being the gateway to more than 110,000 video presentations. Chipotle recognized TikTok’s impact on brand awareness and developed a recruitment strategy for https://tiksss.net/.
TikTok is definitely a platform that allows you to be creative. Find ways to include videos that highlight your brand in your TikTok recruitment strategy!
What are the benefits of using TikTok?
So far, we’ve studied several different video strategies to test TikTok, but you may be wondering what are the advantages of using TikTok over traditional recruitment methods. Here are some benefits:
Watching and listening to the candidate
When you look at a lot of biographical information, you can’t tell the identity of each one. Some may disappear after a while, and others may be difficult to separate. TikTok allows candidates to post videos about themselves, allowing you to understand each candidate’s identity, see that person, and feel excited about the position.
Make your company human
In addition to seeing and hearing the candidate, it allows companies to humanize your brand. Candidates may find that recruiters talk directly to them about the job, which may be more interesting than the candidate on your site who has read the job description. Candidates are given the opportunity to see the recruiters working with them before getting the job.
Attracting young talent
TikTok is a way for staff and recruiting companies to reach a younger audience. If there is an industry that is struggling to attract young talent, TikTok could be a way to attract the younger generation. As we know from the beginning of this article, 78% of TikTok users are under 39 years of age, so finding young candidates can be a lovely place for companies. Counter, a freelance business platform, says 80 to 90 percent of its GeneralZ users come from TikTok or Instagram Reels. (4)
TikTok also offers paid advertising, which allows you to target content based on gender, age, location and taste. This allows access to people who do not come with your brand. If your content is relevant and attractive, they will return to your brand and you will probably follow it!
What to think before using TikTok?
Like everyone else, you need to think twice before incorporating TikTok into your recruitment strategy.
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TikTok selects “for you” videos based on the ones you like, share, watch or comment on. It also shows people a video of where they are located, so using existing hashtags will help you get your video out where you want it. (6) It’s good for people who don’t need TikTok for you. . Consumers should follow your company to see because the content is so important and purposeful that candidates cannot see it.
Users do not use TikTok for job searches.
Some job seekers may use TikTok for professional advice, but most users do not use TikTok for job search purposes. When someone uses LinkedIn® or looks at a workbook, they go there with the intention of finding job opportunities. Some users may be disabled from work-related content. According to a survey conducted by Tallo, 63% of high school and college students said that their employers want to contact professional social media sites like LinkedIn.