The mindset of potential customers has changed drastically over the last few years. While they used to solely depend on the promotional content of a brand, just as time has changed, they have begun using other mediums like User-Generated content to make their purchase-related decisions.
We are talking about Google reviews. Customer reviews and feedback fall under the category of User-Generated Content and it is the most authentic, and genuine form of content found online. Customers feel the need to talk about a brand and their experiences openly to voice out their opinions. Their content is raw, unfiltered, and unscripted, which makes it the most genuine form of content online.
Furthermore aggregating and embedding the content on marketing touchpoints like the website of a brand can help brands to gain the trust of their customers, and eventually grow their sales and conversions.
The aggregation and embedding process is extremely simple and requires the users to leverage a Google review aggregation tool.
In this post, we will be shedding light on a few responsive tools that work effectively for the users to embed Google review widget on website.
Let’s get started!
Most Efficient Google Review Widget Tools For Websites
First up on the list is the Taggbox widget, a comprehensive social media aggregation tool that is designed to help brands and marketers collect, curate, and embed Google reviews on their websites. Users of the tool can choose their preferred connection type while aggregating the content. They can aggregate the content from their Google my business page or by choosing locations.
The users of the tool have the option to access the advanced features of the tool to increase the impact of the Google review widget.
The users can customize the Google review widget after collecting their customer reviews by choosing from a wide range of options like fonts, colors, themes, templates, background options, etc. The tool users can leverage the content moderation panel to remove any unwanted or abusive content from the widget to ensure the premium quality of content.
Taggbox widget offers advanced features for the users to monitor the performance of the Google review widget. They can get details like the total engagement rate, the total number of clicks and likes, etc. Lastly, the users can enjoy features like automatic instant updates. Taggbox widget is compatible with every website building platform that lets the users embed the Google review widget in their desired CMS platform with ease. If at all, the users come across any issue while using the platform, they can take assistance from the support team of the tool anytime.
Tagembed is another efficient tool that enables its users to embed content from Google reviews. The users of the tool enjoy the features of the tool to uplift the effectiveness of the Google review widget.
Tagembed offers a large variety of features for the users to increase the visual appeal of the widget and make it more result-driven. Tagembed users can choose from a range of customization options, use the profanity filter for filtering content, and much more.
The next tool on the list is Elfsight, another tool that enables the users to collect, curate, and embed Google reviews effortlessly on their website. This tool allows the users to manage and filter out any unwanted content before publishing it on the website.
The users of the tool can choose their preferred choice from the given 6 theme options. They can select from options like Grid, Slider, List, etc. Additionally, the users can adjust the width and height of their Google review widget before making it live on the website. The best part is that the size of the widget does not affect the overall look of the Google review widget. The users can see their widget on their preferred screen size, be it a tablet, mobile phone, etc.
Top Benefits Of Including Google Review Widget On Your Website
Now that you are aware of the best tool to embed the Google review widget on your website, mentioned below are a few benefits of this strategy.
- Helps in building your brand’s reputation
- Display your brand’s social proof
- Improve your brand’s overall engagement
- Amplify the overall presence of your website
- Increase sales and conversions
- Instill trust and confidence in your potential customers
This brings us to the end of this Google review widget guide for marketers. The validation of the customers can be the most powerful weapon in every marketer’s marketing game.
Customers believe User-Generated Content and more than 80% of them leverage it in their purchase-related decisions before finalizing a brand or product. Go on now, choose the best that suits your requirements best and begin aggregating Google reviews right away!