Many small businesses are currently under immense pressure to grow and expand. The COVID19 pandemic forced many small businesses to cut short their growth plans for almost two years. Many small businesses are aggressively pursuing brand growth in the post-pandemic world, often with little forethought.
The definition of brand expansion is – ‘the process of broadening business presence in new categories or markets.’ Businesses pursuing this goal will launch new products, offer new services, or undergo ‘digital transformations.’ However, they forget to follow the golden rule of brand growth –
“For a brand to expand, it first needs to have a strong local brand presence.”
It doesn’t matter what services/products your business provides – if local shoppers don’t know about your brand – growth is impossible. This rule of brand expansion applies specifically to small-scale, local businesses. If your local community doesn’t know the existence of your brand, pursuing expansion plans doesn’t make sense.
Thankfully, even for hyperlocal, super-small businesses, creating a strong local brand presence is not too difficult or expensive. There are many low-cost, high-efficiency marketing tools that can help small businesses create a strong local brand presence in their communities. The most effective of them all is custom-printed promotional flags.
What are Customized Outdoor Flags?
Customized Outdoor Flags is a business that provides customized flags and flagpoles for small businesses and organizations. We are a family-owned and operated business, and we take pride in our products and services.
Since 2006, we have been providing quality flags and flagpoles to businesses and organizations of all sizes. Our flags are made from durable materials and are designed to last for years.
We offer a wide range of flags, including United States flags, state flags, international flags, and corporate flags. We also offer a variety of flagpoles, including aluminum flagpoles, fiberglass flagpoles, and brass flagpoles.
How Can Customized Outdoor Flags Help My Business?
Customized Outdoor Flags can help your business in a number of ways.
1) Increased Visibility: A well-designed flag can help increase the visibility of your business. Our flags are designed to be highly visible, even from a distance.
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2) Increased Brand Recognition: A well-placed flag can help increase the brand recognition of your business. When people see your flag, they will associate it with your business.
3) Increased Brand Loyalty: A well-designed flag can help increase the loyalty of your customers. Our flags are made from high-quality materials and are designed to last for years.
4) Increased Customer Base: A well-placed flag can help increase the customer base of your business. Our flags are designed to be highly visible, and they can be seen from a distance.
5) Increased Sales: A well-designed flag can help increase the sales of your business. Our flags are designed to be highly visible, and they can be seen from a distance.
What are Promotional Flags?
Advertising your small business with branded, custom-printed marketing flags is an extremely popular marketing technique. Businesses with local audiences use custom-printed outdoor flags to build brand visibility in their respective marketplaces. These flags are great at building brand presence because they’re so eye-catching.
Here are some other reasons why these advertising flags are so effective at boosting the brand presence of small businesses –
- They’re fun to look at. They make dull storefronts look colorful and feel festive,
- Promotional flags move in the wind, which makes them even more attention-grabbing.
- Business owners can custom-print all types of colors, designs, graphics, and text on these flags to make them eye-catching.
- Promotional flags come in various heights, sizes, shapes, and designs. Business owners can use an assortment of these flags to establish their brands’ presence in specific locations.
- They’re compact, easy to install, and transport.
- Brand leaders have little space to print text or marketing messages on these flags. Hence, they’re almost compelled to be as creative and eye-catching as possible.
- Promotional flags made of vinyl or polyester are weather-resistant. They can be used indoors, outdoors, and under all types of weather conditions. Essentially, promotional flags work for the brand around the clock, 24/7.
How to Use Custom Marketing Flags to Build a Strong Local Brand Presence
There are obvious benefits of using promotional flags. But, they need to be used strategically to meet your brand-building goals. Here are some effective strategies –
- Create multiple good-looking custom flags. Print simple messages (e.g., print the word “Sale” on some flags) on your flags.
- Install multiple branded flags outside/inside your store. Also, install them in high-traffic locations (e.g., outside busy malls).
- Keep the flags installed for long periods. The more people notice these branded flags, the stronger your local brand presence.
Before pursuing ambitious brand expansion goals, establish a local brand presence with these flags!
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