How to Shoot and Edit Videos Using Instagram Reels

Video marketing is still one of the most powerful marketing tools available to any business. Good videos can help you build your brand and communicate your marketing message to your customers. But making good videos is hard work, and making good videos that get results takes a lot of trial and error. 

There are a lot of different video editing apps and online video editors out there these days. Instagram Reels are one such app that makes it easy for you to edit videos directly on Instagram. They make it easy for anyone to shoot and edit videos on their phones. This blog will look at shooting and editing videos using Instagram Reels.

Try The Instagram Reels Feed

Instagram reels are the latest feature from Instagram. It lets you watch multiple videos or pictures at once. It is a great way to browse your Instagram feed because it organizes your content by date, topic, and format. It is a helpful tool for brands that want to generate awareness for their products. 

This application enables you to post pictures in a video format by stitching them together. It has a similar feel to Vine, which lets you post 6-second videos, but Instagram Reels lets you create up to 60-second long videos. You can upload your videos to Instagram as well. Basic editing features are available in Instagram Reels, including trimming, cropping, and adding filters to your videos. You can also add music to your videos.

Find Your Concept

Many celebrities and social media stars out there like to shoot Instagram videos in glamorous surroundings. It’s great for showcasing their lifestyle. You could use the reels to showcase an aspect of your life, your opinion about something, or just recreate a popular trend. 

Pick a Nice Background

When shooting a reel, it’s important to make sure the background is nice to look at. A good background helps to give your reel a certain style and sets the tone. You should choose a simple, solid color backdrop if you have the option. This lets the reel focus on the talent (the person being filmed). Also, focus on staying away from busy patterns because they can potentially distract the viewer.

One of the best ways to do this in your own free time is to pick a nice background that gives off a certain atmosphere to your video. For example, if you’re in a night time mood, try to go to a park or a quiet neighborhood at night where you can see the fireflies and the stars. If you’re going for a playful, youthful vibe, you can shoot your video by a playground or near a fountain. And if you’re making an outfit video, you can shoot it by a clothing store. Just think of whatever you’re going for and go to a place that tells that story in your video!

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Add Music

Building an audience on Instagram can be easier than you think. The key is to engage with the audience and to start adding videos. You should definitely be using videos with your Instagram marketing at this point. But if you are using a video editor and want some added flair to it, adding music adds a lot to your video. 

If you are just using it for personal use, For example, you can use the online video editing tool for editing your videos and adding music or even use YouTube for free-to-use audio. Using a website like this is a great way to get started with adding music to your video, and it can be a lot of fun for the whole family.

Experiment With the Filters

Instagram is a fun way to share photos with your friends and family and can be a great way to share your business! If you want to take your videos to the next level, try using different filters while filming. While the filters are certainly fun, they can sometimes make your videos look unprofessional. 

However, there are some that you can use to give your videos a professional look! Try using the Mayfair filter if you want to add a bit of color to your video. It also has a vignette which makes your video look more professional and can reduce the amount of light you need.

Explore the Instagram Video Editor

Instagram might be a photo and a video-sharing app. But besides letting you share your photos and videos, the app also has an edit feature. The video editing feature on Instagram Reels enables you to shoot, edit, and share content on the go. You could also use the trimming video feature to reduce the length or duration of your Instagram reel. 


Instagram Reels are the current rage now. With celebrities, brands, influencers, and content creators generating content every day, the platform is growing immensely popular. The NBA’s Los Angeles Lakers’ recent Instagram reel had over 4.1 million views. 

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Yes, it was just one video that managed to get so many views, thus the Instagram reels’ popularity. With the popularity of the platform and reels growing every day, you should get on board too to engage your audience effectively. So, are you set to explore Instagram Reels? Do let us know in the comments section!


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