Atexco being one of the leading manufacturers of digital textile printing machines is facing issues at Pakistan and Bangladesh, with their machines sold are facing operational issues and making it difficult for printers to survive with poor after sales service.
At DPS World, the company showcased its latest Ajet1 machine and VEGA 3180DL industrial digital textile printer. The VEGA Series allows continuous 24 hours of printing, and the largest media width of 1620 mm is supported which has allowed the company to gain a considerable market size but now after few years of installation, the service providers are facing tremendous pressure on their production and working of the machines. Reportedly, two printers Mumtaz Mahal and Ali Printing are having a tough time in meeting client’s requirement of timely delivery and have put on sale their Atexco industrial fabric printers with 28 heads and 12 heads respectively. This has been a big hit for the manufacturer- losing credibility in the Asian market. Atexco did some aggressive sales but the industry works on after sales , color management and other post sales activities where Chinese suppliers like Atexco falls short of. Reportedly, the Atexco machine offers 6-7 colors and falls short of high quality print which 8 color gamut can offer but due to price war, Atexco kept machines at lower price and offered subsidized quality machines. Initially, the sales picked up in Pakistan and Bangladesh but later due to its huge down time and compromised service, the company is asked to pick up the machines.
Digital textile printing in Pakistan has transformed the fashion industry. Once a laborious process, digital printing garments are now a matter of minutes.
